Hello
I’m Gina Sim, a digital marketing and growth strategist with experience in performance marketing, brand strategy, and user acquisition. I’ve led marketing campaigns, content strategies, and product launches that drive measurable business impact.
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With a background in product and project management, I excel in data-driven decision-making and cross-functional collaboration. My experience spans startups, global expansion, and eCommerce marketing.
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I’m passionate about solving complex marketing challenges, optimizing user experiences, and leveraging data for impactful storytelling.
Skills
SOFT
Creative Problem-Solving
Communication
Collaboration & Cross-Functional Leadership
Strategic Thinking
Project & Time Management
Adaptability
TECHNICAL
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Performance Marketing & Paid Ads – Google Ads, Meta, LinkedIn, TikTok
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SEO & Content Strategy
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Email & CRM Marketing – HubSpot
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Data Analysis & Visualization – Google Analytics, Tableau, Excel, SQL
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Conversion Rate Optimization (CRO) – A/B testing, user behavior analysis
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Social Media & Community Growth – Organic and paid strategies for engagement
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Design - Canva, Adobe, Figma